Well Grounded is a social enterprise tackling unemployment by providing people with the skills they need to access roles as professional baristas in London. Their mission is to harness the potential of local people who have grown-up in a community where the coffee industry is booming, to create a talent pipeline for ambitious, fast-growth specialty coffee companies.
Good Beans were tasked with creating a campaign that communicated their vital work while showcasing the stories of their alumni.
On-point messaging was developed along with a campaign plan. We then worked with our designer to make an impactful infographic for use across their channels. Alongside these assets, an important part of the campaign was a short film. Working closely with the client and a social enterprise film producer we created a narrative that was positive and empowering.
Video is one of the most versatile and profitable marketing tactics. We can manage the whole process from commissioning, filming through to editing and promotion. Get in touch with us.