What we’ve done, and what we can do
What we’ve done, and what we can do
Welldoing.org is an online directory that connects people who want therapy, with the therapist that’s right for them. The growth of interest in mental health and changing attitudes towards the importance of self-care is creating a huge demand for services, as well as an increase in the number of people training as therapists.
Welldoing recognised that despite this fact, people face a number of barriers when trying to seek help, and wanted to create a product that would remove these hurdles. It’s clear that trust is an important factor when investing in something so personal. It can also feel like a time-consuming job search for a therapist, that is affordable, local and available.
Knowing this, Welldoing launched a Personalised Matching Service which connects the customer with the right therapist, at the right time, taking out all of the usual too-ing and fro-ing. After an initial free consultation, if the client doesn’t like their match, they can match again.
We worked with Welldoing to run a campaign for the launch of the new service, using their wealth of interesting web content and their social media channels to guide users to the online sign up form. We devised a campaign plan that used a mix of organic and paid tactics, iterating and improving continuously to ensure their content and ads were optimised.
Like many of our clients, Welldoing is a small team with many responsibilities and stretched budgets. The aim of this project was not just to deliver the campaign, but to put processes in place that would enable them to deliver aspects of it themselves, so that they could learn from the process and produce more effective communications in the future. We devised clear guidelines and task lists that ensured everyone used their time as efficiently as possible. These marketing workflows and reporting structures creates a baseline for the organisation to inform all communications going forward.
The Macmillan Social Prescribing Service is an innovative support service for people living with and beyond cancer in East London, delivered by The Bromley by Bow Centre. They needed a promotional film that worked for their three diverse audiences: people affected by cancer, cancer specialists, and funders.
Good Beans managed the production, narrative and marketing of the film, working to a tight budget, and with multiple suppliers and stakeholders.
The 2 minute film brought together moving stories from patients and service providers. It got its first airing at the stakeholder’s steering meeting, where it was received very positively by clients, commissioners and healthcare professionals. It has since been used in hospitals across the country.
St Paul’s Way Medical Centre is a not-for-profit surgery that works with patients and community organisations to improve the health outcomes for local people. Their catchment area is incredibly diverse and along with the rise of online services, it was clear they needed a new website that allowed patients to find relevant information quickly which in turn would save the practice time and therefore money.
Good Beans ran a workshop with stakeholders to find out the key requirements. Following on from that, we made a design brief for an on-brand site with unique accessibility features. To have original assets, we booked a photographer to shoot the practice and staff before writing the copy. Finally, we managed the site build and go-live alongside our expert developer.
Well Grounded is a social enterprise tackling unemployment by providing people with the skills they need to access roles as professional baristas in London. Their mission is to harness the potential of local people who have grown-up in a community where the coffee industry is booming, to create a talent pipeline for ambitious, fast-growth specialty coffee companies.
Good Beans were tasked with creating a campaign that communicated their vital work while showcasing the stories of their alumni.
On-point messaging was developed along with a campaign plan. We then worked with our designer to make an impactful infographic for use across their channels. Alongside these assets, an important part of the campaign was a short film. Working closely with the client and a social enterprise film producer we created a narrative that was positive and empowering.
Video is one of the most versatile and profitable marketing tactics. We can manage the whole process from commissioning, filming through to editing and promotion. Get in touch with us.
The Bromley by Bow Centre is a pioneering charity that combines an extensive neighbourhood hub with a medical practice and a community research project. They deliver over 40 different services that support over 2000 people. When they rebranded in 2018 they needed to overhaul their website, which included creating relevant content that speaks to their service users.
Good Beans got stuck into all departments of the Bromley by Bow Centre and produced original content for all of their services, as well as the rest of the 80+ page website. To ensure the site was picked up by the right people, we also devised an long-term SEO strategy to promote their unique healthcare model organically.
“With limited resources Good Beans have become a fundamental pillar of the BBBC. I was impressed by their level of understanding of very complex comms challenges and resolving them with very down to earth and simple action driven solutions”. – Sergio del Prado, Communications Manager
Your website is the heart of your organisation and often the first point of contact with your audience. Contact us for a website review and see what a difference it can make.
With 150 members of staff, many of who work with the community, our client the Bromley by Bow Centre was all too aware of the impact that aspects of work life can have on a person’s mental wellbeing.
They wanted to create a useful ‘pack’ for their staff, to help them to look after their mental wellbeing. We instead proposed a micro site that staff can access when or wherever they liked. The result, ‘Our Space’ is an online platform bursting with information and resources about all aspects of health, including events, news, and external services.
We wanted Our Space to be an example of best practice, while also being highly accessible for all staff, not just those already taking steps to look after their own mental wellbeing. Working in collaboration with a therapist, Our Space is easy to update and on brand, directly reflecting the nature of their work.
Micro sites are a useful method for organisations to create secure areas for staff, or a separate section for new products or campaigns, without the high price tags that come with continually keeping printed materials up to date. Speak to us about getting one for your organisation.