What is Ethical Marketing?
Anyone can call themselves ‘ethical’, and it can be a real minefield navigating this increasingly popular term. Here we describe what we mean by ethical marketing, and some of the grey business practices out there to avoid.
Is it Really Green?
We spoke to green guru Georgina Wilson-Powell about eco trends, innovative brands, and her new book – which sets out to solve all your everyday eco dilemmas.
Sustainable supply chains
It’s a bit of a buzzword at the moment, but why should we care about supply chains and how can they be sustainable?
Talking side-hustles with our designer, Kate
For the first few months of it’s life, Good Beans was our side-project – a bit of fun to make freelance working more interesting. Three and a half years later and the side-hustle is well and truly the actual hustle.
Our designer, Kate, recently started a side-project of her own, and we think it’s worth sharing with the world…
How to adapt your marketing in times of crisis
In these uncertain times, here is how we have been supporting our clients to adapt and survive.
Coronavirus: What can you do to help?
If you can help during these unprecedented times, here is a list of organisations that need your support.
Vacancy: Freelance Marketing Assistant
Good Beans is seeking a Marketing Assistant to support our client work. You will help deliver communications projects and assist in the running of this small purpose-driven agency.
WORKSHOP: Communicating authentically for business success
Harness your passion and learn how to make a real connection with your customers online and off.
Top 5 marketing tips ready for the new year
The start of a new year is a great time to take a look at your business and set some good marketing habits.
The Good Beans Invisible Gift List
Spoil your friends and family with gifts without the wrapping paper.
This year, buy your beloved friends and family gifts to remember thanks to the (updated) Good Beans Invisible Gift List. Please everyone with thoughtful presents that don’t need wrapping and have a greener and happier Christmas, with love from Good Beans. xoxox
Talking slow fashion with Genia from BEEN London
This year’s Fashion Revolution Week (22-28 April 2019), marks 6 years since the collapse of Rana Plaza in Bangladesh. That day, 1,138 textile workers died and over 2,500 were injured, all in the name of fast fashion.
7 signs your organisation needs a rebrand
Your brand is not just your logo. Done well, it’s the most valuable asset you have. We’ve collected the most common signs that your brand isn’t working. Do any of these resonate? If so, you could be in need of a rebrand.
Staff wellbeing at your fingertips
We’re delighted to announce our new partnership with Wellbeing SOS. We’ll be working together to create online resources for organisations, enabling staff to access wellbeing information whenever they need it.
Marketing techniques to help you jump on the bandwagon
Aligning with trends can make you look hip, or easily trip you up.
Ethical service providers to make your business better
There’s a huge range of services your business can choose from to both support society and impress your increasingly woke customers.
Good Beans making some Serious Impact in 2019
We’re delighted to announce that we’ve been accepted onto the Allia Serious Impact incubator programme starting in February 2019.
What we’ve learnt since starting Good Beans
Since starting Good Beans we have learnt A LOT, not just about business but ourselves too. Thinking about starting a business? Read our top tips from a busy couple of years.
How to buy better this Christmas
You have to have been living under a rock for the last few decades if you’ve not heard of #BlackFriday. This bizarre consumer holiday has been encouraging mindless consumption since the early noughties. There are so many thoughtful brands producing wonderful products these days that we don’t think it’s that hard to buy better gifts for your loved ones. Check out our good gift guide below, and let us know any great ethical brands we’ve missed.
We're now Good Beans
For over a year we’ve been working with brilliant organisations to create events, websites, strategies and rebrands and thought it was our turn for a lil’ refresh. So here we are, Good Apples are now Beans and we couldn’t be more excited.
What is a Social Enterprise?
Last month saw events and promotions all over the UK to support Social Saturday, a campaign to draw attention to the thousands of Social Enterprises currently in business.
Our Space: putting staff wellbeing first
You spend one third of your life at work, so it goes without saying how important it is to our lives and happiness. A good job is not just about how big the salary is, it’s a mix of factors – the commute, your colleagues, working hours, proximity to Pret…