City and Hackney Neighbourhoods brings local health practitioners, the voluntary sector, education, and care services together to better support people with complex needs.
The project has been running for a few years, however until now the team had been unable to promote their impressive work, or able to adequately describe what they do to service providers and residents.
To fix this, Good Beans were first asked to design a new brand for Neighbourhoods which was to be independent of the NHS. The finished product evokes the natural and urban scenes found in the eight Neighbourhoods, and is combined with a fresh colour palette and welcoming font.
After the branding was complete, Neighbourhoods needed a website. We worked closely with social enterprise film makers Yarrow, who were commissioned to create powerful films explaining the benefits of Neighbourhoods, as told by those part of it. It was a great collaboration, and we ensured the films took centre stage on the website.
Now live, the team are able to explain their work, while helping people find their Neighbourhood and how they can get involved. With the ability to request feedback online, the Neighbourhoods team can learn more about their community and continue to improve health outcomes for local people. See the website.
“Good Beans are passionate and organised about what they do. They have worked really hard to help us communicate a complex health programme in a professional and visually pleasing way. They really captured the ethos of the programme for us in branding that we are proud to use.” – Brittany Alexander, Neighbourhoods Project Officer, North East London NHS