City and Hackney Neighbourhoods is providing a revolutionary approach to health in East London. The project, which has been running for some time, brings local health practitioners, the voluntary sector, education and care services together to better support people with complex needs.
Until now the team had never promoted their impressive work, or were able to adequately describe what they do to service providers and residents.
To do this, Good Beans first created a brand which was to be independent of the NHS. The logo evokes the natural and urban scenes to be found in the eight Neighbourhoods, and it is combined with a fresh colour palette and welcoming font.
When it came to designing the website, we worked closely with social enterprise film makers Yarrow, who were commissioned to create powerful films explaining the benefits of Neighbourhoods, as told by those part of it. It was a great collaboration, and we ensured the films took centre stage on the website.
Now live, the team are able to explain their work, while helping people find their Neighbourhood and how they can get involved. With the ability to request feedback online, the Neighbourhoods team can learn more about their community and continue to improve health outcomes for local people. See the website.
“Good Beans are passionate and organised about what they do. They have worked really hard to help us communicate a complex health programme in a professional and visually pleasing way. They really captured the ethos of the programme for us in branding that we are proud to use.” – Brittany Alexander, Neighbourhoods Project Officer, North East London NHS