Singing for Syrians campaign support

The Hands Up Foundation is a small and innovative charity that funds health and education programmes in Syria. Every year they host Singing for Syrians, a festive campaign combining a star-studded carol evening, match funding week and host your own events up and down the country.

In 2022 they wanted to raise £120,000 for Syrians in desperate need and enlisted support from Good Beans to reach it. The team wanted a clearer strategy to the campaign, some new ideas and a plan of action using their in-house resources. After a discussion about tactics and timelines, Good Beans first took on the messaging for the campaign, creating a practical document that any content creator could use. Alongside this, we designed a style for the campaign with a simple motif that could be used across all comms. We then applied the new messaging and designs to their websites and created a press release, media toolkit, and organic social, as well as creating some PPC adverts using their Google Grant. 

By setting the tone and message, we were able to review the in-house content, and create a seamless and effective campaign. And it worked! At the time of writing they have raised a whopping £119,000 thanks to a sell-out event, oversubscribed match funding week and local fundraising events. 

“Good Beans worked with us on our key Christmas fundraising campaign ‘Singing for Syrians’ and were efficient, kind and professional. They treated one of our favourite campaigns with care while helping us add structure and strategy with measurable targets. The results were excellent. They are lovely to work with – thank you Good Beans!”
– Rose Essam, CEO, The Hands Up Foundation