A digital resource for families in lockdown

The government has placed restrictions on how we live and work in order to stall the spread of the novel coronavirus Covid-19. For our client, the Bromley by Bow Centre, the changes are disastrous as so many of the local community depend on their in-person services and support.

ActEarly is a collaborative research project at the Centre looking into how communities can support children to be healthy. As a response to the lock down, we’ve been working with the ActEarly team to create an online resource. Designed to be both educational and fun, Family Playrooms is full of activities, tips and resources to keep children entertained while out of school.

With limited time and budget, our solution integrated an online hub and Facebook group for the community to share their achievements. We created content and branded artwork for the project that was clear and approachable, followed by a social campaign to promote it.

Live in less than a week, Family Playrooms has already gathered over a hundred followers who are participating in the daily challenges set by the team, and we are now discussing how other services can continue to support the community during these unprecedented times.

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