The Macmillan Social Prescribing Service is an innovative support service for people living with and beyond cancer in East London, delivered by The Bromley by Bow Centre. They needed a promotional film that worked for their three diverse audiences: people affected by cancer, cancer specialists, and funders.
Good Beans managed the production, narrative and marketing of the film, working to a tight budget, and with multiple suppliers and stakeholders.
The 2 minute film brought together moving stories from patients and service providers. It got its first airing at the stakeholder’s steering meeting, where it was received very positively by clients, commissioners and healthcare professionals. It has since been used in hospitals across the country.