Our client, Investec Beyond Business, is an award winning programme offering mentoring, support and up to £20,000 funding to help entrepreneurs in east London set up a social enterprise.
Every year they welcome applications from people based in Newham, Tower Hamlets or Hackney, that have recently started or have a great idea for a business with a wider social purpose.
Beyond Business was keen to attract more diverse applications this year, however the pandemic was impacting the number and range of businesses applying. We worked with the team to design a campaign that looked at the events of 2020 in a positive way. The deadline was extended to October and Good Beans created messaging that flipped the narrative, instead suggesting that adversity could be the mother of inventive business ideas.
The campaign combined press, influencer, organic and paid tactics. We were able to secure coverage in local newspapers, and got over 200 people to express interest from social media alone.
It was a great success and Beyond Business confirmed they received more than twice the number of applications this year, and from a much more diverse range of applicants. They are currently sifting through the applications and will soon name the 2020 cohort – we can’t wait to hear!
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