Well Grounded is a specialty coffee training academy that supports unemployed people into meaningful work. Since launching five years ago, they have welcomed hundreds through their doors, and are a big part of their graduates’ bright futures.
To celebrate their 5th birthday, founder Eve asked Good Beans to design a campaign highlighting their impressive achievements so far, while reaching out to new audiences.
For campaigns such as this we design a strategy with a central landing page and clear CTA. To bring the page to life we commissioned social enterprise filmmakers Mediorite to create a short film. The emotional piece describes the stories of some of their graduates and emphasises how vital Well Grounded’s academies are.
As well as the film, our illustrator created additional visual assets for use across the campaign.
To expand the reach of the campaign an organic social strategy was implemented, and influencers and relevant media contacts were approached. Coffee partners generously offered prizes, and an Instagram giveaway enabled us to encourage new followers on social media.
“Good Beans succinctly captured the essence of our organisation in the campaign they built from concept through to execution. They are agile, organised and quick to respond which is key for a small organisation like ours. We are thrilled with the delivery of the campaign.”
Darshika, Head of Partnerships, Well Grounded
If you’re looking for support for your next campaign, contact us.